About
Building narrative-driven brands, environments, and systems.
I’m a Creative Director and Experience Designer based in New York City, working at the intersection of story, systems, and culture. I lead projects that blend brand strategy, UX design, and immersive storytelling, shaping experiences across healthcare, music, technology, and speculative design.
My work spans from designing behavioral health environments that improve patient outcomes, to producing narrative-led cultural activations and speculative futures for Fortune 500s. At my studio, B212, I collaborate with organizations and communities to create work rooted in empathy, systems thinking, and real-world impact.
Previously, I led experience design at Studio Elsewhere, working with teams at Mt. Sinai, NY Presbyterian, and Harvard Medicine. I’ve also taught web development and mentored creative technologists at General Assembly.
My work spans from designing behavioral health environments that improve patient outcomes, to producing narrative-led cultural activations and speculative futures for Fortune 500s. At my studio, B212, I collaborate with organizations and communities to create work rooted in empathy, systems thinking, and real-world impact.
Previously, I led experience design at Studio Elsewhere, working with teams at Mt. Sinai, NY Presbyterian, and Harvard Medicine. I’ve also taught web development and mentored creative technologists at General Assembly.
As the founder of B212 Studios, I lead creative direction and strategy for brands, collectives, and institutions seeking to build meaningful connections with their communities. From speculative design with Fortune 500s to grassroots cultural events, I bring a systems-level approach to everything I create, blending narrative, interactivity, and intentional design.Previously, I served as Creative Director at Studio Elsewhere, where I co-led the design of trauma-informed care spaces and digital tools for healthcare workers. That work was featured in The New York Times, Wired, and published in a peer-reviewed white paper on bio-experiential technology with Harvard Med and Mass General.
Philosophy I believe design is most powerful when it bridges narrative and utility, when it tells a story that people can feel and interact with. My work is grounded in research, collaboration, and a constant curiosity about how systems can become more human.Whether it’s a care environment, a brand campaign, or a dance floor, I’m drawn to moments where design helps people feel more connected, more grounded, or more free.
Philosophy I believe design is most powerful when it bridges narrative and utility, when it tells a story that people can feel and interact with. My work is grounded in research, collaboration, and a constant curiosity about how systems can become more human.Whether it’s a care environment, a brand campaign, or a dance floor, I’m drawn to moments where design helps people feel more connected, more grounded, or more free.
Selected Press & Publications: The New York Times: “A Serene Oasis for Health Care Workers” • Wired: “These Recharge Rooms Help Health Care Workers Cope” • Kpop Wise: “Seoul Switch Premiere Party” • JMIR (Harvard/ Mass General): White paper on immersive design for dementia care
I’m currently open to freelance, consulting, and full-time creative leadership opportunities, especially where design meets culture, health, or innovation.
