ERIK ANDERSONCREATIVE DIRECTION / DESIGN
CV
Erik Anderson is a designer and creative director based in New York. His work spans digital products, storytelling, physical environments, and systems.








Client ProjectYear
PHILADELPHIA ASIAN AMERICAN FILM FOUNDATION11142550010002025
SEOUL SWITCH
02192530010002025
HUMAN RECORDS
03122420010002024
TEND - STUDIO ELSEWHERE
01232040010062023
RECHARGE ROOMS - STUDIO ELSEWHERE
0123204001008 
2022
MANILATOWN HERITAGE FOUNDATION
0123204001008 2021
PEPSI CO
10141870010002018
AMOBOKA *
01072630010002026
NONPEREIL MIAMI *0108264001000 2026

* coming soon
PHILADELPHIA  ASIAN AMERICAN FILM FOUNDATION ART DIRECTION2025


 115+ assets delivered across digital, print, and physical environments environmental formats
 Defined a unified visual system and brand guide for festival-wide use
 Enabled cross-team execution through modular templates and clear hierarchy

PAAFF 25 marked a milestone year for the Philadelphia Asian American Film Festival. Joining late in the production cycle, my role was to define and implement a cohesive visual language that could unify programming, marketing, and on-site experiences across digital and physical touchpoints.

The work focused on building a scalable system that could support rapid production while maintaining clarity, consistency, and cultural resonance.


I joined the project late in the festival timeline to establish the visual direction for PAAFF 25. I was responsible for defining the core visual language and leading the execution of branding, campaign assets, merchandise, web graphics, and physical design across the festival ecosystem.
The festival required a strong, unified identity under tight timelines and high production volume. Assets needed to be produced quickly across multiple formats while remaining visually consistent and adaptable to evolving programming and logistics.

The challenge was to introduce structure and coherence without slowing production, while ensuring the visual system could scale across digital platforms, print, merchandise, and on-site environments.
The final system supported a cohesive visual presence for PAAFF 25 across all touch-points, from digital campaigns to physical spaces. The structured approach enabled rapid asset production while maintaining consistency, clarity, and brand integrity.

The work demonstrated how design systems thinking can support cultural organizations operating under real-world constraints.

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